Luxury · AI mindshare · US buyers
We asked AI which luxury retailer to recommend.
Here is who it named, and who it forgot.
Organic recall: how often each brand surfaces when a US buyer asks an AI assistant for a luxury recommendation and names no brand. 54 subject-blind cells per brand (12 buyer-decision queries, 3 frontier models, 3 rounds), each shown with its 95% Wilson interval.
Each brand links to its full measurement
reference run · separate battery · 95% CI 48-73
33 of 54 cells · 95% CI 48-73
24 of 54 cells · 95% CI 32-58
5 of 54 cells · 95% CI 4-20
3 of 54 cells · 95% CI 2-15
1 of 54 cells · 95% CI 0-10
0 of 54 cells · 95% CI 0-7
0 of 54 cells · 95% CI 0-7
The finding under the ranking
Not one of them owns its citations. Across the same queries, every luxury domain returns null in the AI citation graph. The models lean on Reddit, YouTube and Wikipedia instead. The brand that becomes the cited source wins the next answer.